Valentine’s Day is a great event for so many reasons (for 62% of the world who celebrate it at least). We thought an infographic to demonstrate this fact was in order and went about compiling statistics on;
- What people buy
- How much they spend
- Who they spend it on
- Some other wacky statistics (did you know 11,000 babies are conceived on Valentine’s day for example?).
The Valentine’s Day 2013 Statistics Infographic
Some key statistics:
- Average spend per person will be 3.2% higher than 2012
- 180 Million Valentine’s day cards are sent; 85% by women
- Conversely 80% of all flowers are bought by men
- 62% of people celebrate Valentine’s Day
- 11,000 babies are conceived on Valentine’s day
- £8.8 billion will be spent globally on romantic Valentine’s gifts (some not so romantic).
Did you run a valentine’s day marketing campaign this year? How did it go, and did inbound marketing work for you?
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February 13, 2013 - 9:50 am
[...] shoppers set to spend almost £8.8b on Valentine’s Day this year, according to an infographic by Shooting Star Media, it is clear why companies are keen to get their brand out there during this lucrative [...]
February 13, 2013 - 3:02 pm
Well, the great thing about this infographic is that you guys have related the user behaviour on Valentine Day with Online Marketing Ideas. Just shared this on our blog.
February 13, 2013 - 3:13 pm
Thanks Nikhil, I had fun putting it together. There’s certainly been more content led Valentine’s campaigns this year, hopefully a trend that will continue. Have you seen any interesting content led campaigns?